Lessons learnt planning a flat product release

December 19, 2023 SmartDemo 0

We recently released version 1.6 of Sensei (our learning management plugin), which proved to be the biggest, most feature-rich release since the plugin was launched almost 18 months ago.

While, overall, I consider the release to be successful, I also learnt a lot during this release cycle and there are certain things I would have done differently in hindsight.

I’d like to share some of those insights with you here.

1. Less new features per release

Sensei 1.6 introduced around 10 new features.

On the surface, this seems like a big win for Sensei users, as each feature adds value … Continue reading

The psychology of color in eCommerce

December 2, 2023 SmartDemo 0

Color PsychologyColor plays a major role in our lives.

Don’t believe me? Think about the last time you were in a physical store that you frequent.

It likely had good aesthetics and a large part of that has to do with the selection of an appealing color scheme. The colors a store chooses should reflect both the products and the emotions the company wants to evoke from its customers. It’s about using human psychology to make a sale.

Is this all sounding a bit confusing? Not to worry. I often find starting with an example to be best.

Pink Pepto-Bismol and

… Continue reading