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We recently released version 1.6 of Sensei (our learning management plugin), which proved to be the biggest, most feature-rich release since the plugin was launched almost 18 months ago.

While, overall, I consider the release to be successful, I also learnt a lot during this release cycle and there are certain things I would have done differently in hindsight.

I’d like to share some of those insights with you here.

1. Less new features per release

Sensei 1.6 introduced around 10 new features.

On the surface, this seems like a big win for Sensei users, as each feature adds value … Continue reading

Color plays a major role in our lives.

Don’t believe me? Think about the last time you were in a physical store that you frequent.

It likely had good aesthetics and a large part of that has to do with the selection of an appealing color scheme. The colors a store chooses should reflect both the products and the emotions the company wants to evoke from its customers. It’s about using human psychology to make a sale.

Is this all sounding a bit confusing? Not to worry. I often find starting with an example to be best.

Pink Pepto-Bismol and

… Continue reading

The EContent 100 list of companies that matter most in the digital content industry is now in its 15th year. We added new judges and new categories. As a result, there are many new companies on the list. Among other changes this year, we thought it was important to recognize digital marketing technologies in their own category.
Source: Digital Marketing… Continue reading

It’s a simple idea – understanding how people use your store and catering to them will boost sales. What percentage of people abandon their carts? How many folks leave during the checkout process? What are the most popular products that we should feature on the homepage?

Analytics tools like Google Analytics and KISSmetrics can help you answer all of these questions, and optimize your site to close more sales.

When you’re ready to get more visitors, email and advertising tools like Bronto and Facebook Audiences can help you send personalized communications, drive traffic, and analyze the effectiveness of your campaigns.… Continue reading

91% of American adults own a cell phone.

Of them, 63% are connected to the Internet. And of them, 46% use theirs to search for local products and services.

That, right there, is why local SEO is important.

Although it won’t get your site in front of as many eyeballs, local SEO makes up for it by fixing many of the global variety’s drawbacks.

The competition is nowhere near as fierce – it’s easier to land your widget store on the top page of search results when you’re only up against the other five in your hometown. And, the … Continue reading

63% of ecommerce sites have a sitemap.

That might seem like a high percentage, but what bothers me is the 37% who are missing out.

Why? Because a sitemap is an integral component in your online store’s success. Thankfully, a missing sitemap is an easily remedied problem. Here’s everything you never knew you needed to know about sitemaps so you get familiar with the concept and implement one as soon as possible. 

What is a Sitemap?

In short, a list of all your webpages.

In not-so-short terms, a sitemap is a dedicated page that lists and links to all the … Continue reading

In the good old days, web content management (WCM) technology primarily served to deliver content to a website-hence the name. At best, multichannel referred to the ability to deliver content to more than one type of website (e.g., an intranet and a public-facing website) or, the ability to repurpose experiences using a simplified template to make it palatable on mobile devices. Multichannel means a lot more now.
Source: Digital Marketing… Continue reading

Do you remember the first time you took note of a flock of birds slipstreaming? And someone explained the way they fly aerodynamically and take turns to head up the V-shape and be carried along by the strength of their fellows? Nature is smart. We can learn a lot from it.

No one wants to end up in a job they dislike, but many do. No one wants to be an island either, as a little internal survey we did revealed. At WooThemes, we are determined to make sure everyone in our team is flourishing, growing and enjoying what they … Continue reading